02 · Execution · after the audit

One opportunity, executed end-to-end.

One opportunity from the audit's map, captured inside your tools and your team's weekly rhythm. Picked from a fixed menu.

Book a free call How pricing works

6–10 weeks

Per sprint

3 sprints

On the menu, pre-scoped

Performance

Base fee + impact component

Capped

Agreed in writing at kickoff

The menu

Three sprints we've delivered before. Pre-scoped, so the work starts at the work.

Measurement Framework + Read & React

One framework for how the business is measured (the KPI tree, pinned definitions, targets) and the weekly read-and-react cadence that runs on it. This is where analytics-driven decisions start.

Ships: a KPI framework with one pinned definition per metric · a weekly read-and-react ritual your team runs · targets with owners and horizons

8 weeks

Consumer Segmentation Strategy

Who your customers actually are, measured in behaviour, and which segments deserve the next €. Ends in choices your teams can act on: targeting, range, where not to spend.

Ships: segments built on your own transaction data · a value map: which segments carry the margin · one action plan per segment, owned and dated

6 weeks

Price Elasticity

Where price moves € and where it only moves units. Elasticity measured on your own history, category by category, then pricing rules your team applies without us.

Ships: elasticity curves by category · raise / hold / fence calls with the € at stake · a test plan for the next pricing window

6 weeks

Pricing

A base fee covers the work. The rest is earned on impact.

Sprint pricing is performance-based: a reduced base fee, plus a component tied to the impact we measure in your numbers. Three rules make that honest:

The baseline is agreed before kickoff

Metric, baseline period, measurement window and data source: in writing, before any work starts. No moving the goalposts in either direction.

Impact is measured on your data

Settled from your systems, reconciled against the dashboards you already trust, not from our projections. If your numbers and ours disagree, we reconcile them first.

The component is capped

The cap is fixed at kickoff, so the total is never open-ended. Where an outcome can't be measured cleanly, that part stays on the fixed fee rather than getting invoiced on an estimate.

If the impact doesn't show up in your numbers, the performance component doesn't get invoiced. We are the ones betting on our own opportunity map.

Every recommendation ships as a Note; every sprint closes with the Bridge: a waterfall from baseline to outcome whose bars must sum. Tailwinds don't get invoiced as work.

What a sprint concludes

The kind of line a sprint draws.

−20% converts like −30%: deeper discounts buy margin loss, not volume

Conversion uplift vs promo depth. Illustrative, from the Price Elasticity sprint template.

Illustrative · sprint template. In a sprint, this curve is measured on your own promo calendar.

Questions

Asked before most sprints.

How exactly is impact measured?

The sprint agreement names one metric, its definition, the baseline period, the measurement window and the source system, before kickoff.
At the end of the window the number is computed from your data and reconciled with your own reporting.
Both sides see the same figure before anything is invoiced.

What if our data can't support a clean baseline?

Then a performance fee would be dishonest, and we don't pretend otherwise.
The audit's maturity scan usually flags this in advance.
The sprint then runs on a fixed fee agreed at kickoff, and fixing the measurement becomes part of the sprint.

Can we start with a sprint and skip the audit?

Sprints are scoped from an audit finding. That is what keeps the menu fixed and the baseline trustworthy.
If you have already quantified the opportunity, bring the numbers to the call.
We'll say whether a direct sprint is honest or whether the audit comes first.

Bring the opportunity. We'll bring the bet.

Thirty minutes to walk through the menu and the pricing, with your numbers on the table.

Book a free call Next: the partnership