AMANYR
The philosophy

Numbers count when they impact the business.

Data sits in one team and decisions in another. We are the missing link between the two, so the numbers turn into results you can measure.

Impactful

Measured on the P&L, not on the slide count.

Flexible

Scope, pace and format bend to the question, never the reverse.

Fast

Two people and AI tooling, no pyramid to feed. Weeks, not quarters.

Solid

Definitions, models and results built to survive an audit.

Where we made an impact
The team
Mathieu Wendi Mathieu WendiFounder · Data intelligence

Ten years turning retail and consumer data into decisions.

  • NikeConsumer-insight data science lead, Europe.
  • €1.6B retail groupGroup-wide data strategy.
  • Blockchain foundationAnalytics function restructured.
  • CorumQuarterly reporting rebuilt, 420 hours a year back.
  • Education
Lorenzo Rabbia Lorenzo RabbiaPartner · Consumer strategy

Nine years shaping consumer strategy from data.

  • NikeAnalytics lead for digital strategy, Europe.
  • BirkenstockDTC analytics built from zero.
  • Wolverine WorldwideInterim Head of Analytics, $2.6B portfolio.
  • MulberryFirst company-wide consumer strategy.
  • Education
The fit

We're not for every retailer. Here's the line.

When we fit

  • You own a digital P&L, and it's yours to move.
  • The numbers exist but don't conclude: reports abound, decisions don't.
  • You want a decision you can act on Monday, and you'll let it be measured.

When we don't

  • You want a dashboard or a data platform built. Good firms do that; we don't.
  • You want a second opinion to bless a decision already taken.
  • You want a team on site five days a week. There is no team, by design.

Talk to the person who'll do the work.

Thirty minutes with one of us. Not a sales team. Bring your last trading pack.